Why Big European Supermarkets Now Refuse To Pay Insane Prices to Food Corporations

And why you should stop buying these brands too

Ronke Babajide
7 min readOct 8, 2022

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Young couple shopping at supermarket
Photo by @gpointstudio freepik premium license

I wish this were a David vs. Goliath story, a story where an underdog bravely takes on an unbeatable enemy and miraculously wins. But it isn’t. What we’re seeing is a battle of Goliath vs. Goliath. Companies with way too much power over the food…

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Ronke Babajide

Woman in IT, Natural Scientist, Life Coach, Speaker, Podcaster, Founder. Writes about Work, Tech, Science, Personal Growth & Life